Privacy Policy

1. Introduction

Welcome to Serene Tide.

Serene Tide is an emotional wellbeing and self-reflection platform developed and operated by Mayzalan FZE LLC, a company registered in Sharjah, United Arab Emirates.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect your personal information when you access or use the Serene Tide website, mobile applications, and related services (collectively, the "Services").

Throughout this Privacy Policy:

• "Serene Tide" refers to our emotional wellbeing platform.
• "We", "Us", and "Our" refer to Mayzalan FZE LLC.
• "You" and "Your" refer to individuals accessing or using our Services.

We are committed to protecting your privacy, particularly because Serene Tide allows you to record personal thoughts, emotions, reflections, and wellbeing activities.

Legal Entity and Contact Information

2. Scope and Data Protection Roles

Mayzalan FZE LLC generally acts as the data controller for personal information collected through Serene Tide, determining why and how personal data is processed.

Where we provide services to organisations or professional coaches under their instructions, our role may differ depending on the service arrangement and applicable law.

This Privacy Policy applies to users of our website, mobile applications, AI-powered features, subscriptions, and connected coaching services.

3. Information We Collect

We collect information necessary to provide and improve Serene Tide.

3.1 Account Information

When you register or access our Services, we may collect:

• Full name
• Email address
• Account identifiers
• Authentication and login information
• Account settings and preferences

Passwords are managed through our authentication provider and are not accessible to us in plain text.

3.2 Emotional Wellbeing and Personal Entries

Serene Tide allows you to voluntarily record information relating to your emotional wellbeing and daily activities, including:

• Mood check-ins, emotional intensity, and timestamps
• Optional personal notes associated with mood check-ins
• Thoughts Board entries
• Treasure Box achievements and positive reflections
• Personal habits and habit tracking
• Tasks, goals, and to-do lists
• Two-Minute Pause activities
• Stories, articles, and wellbeing content interactions
• Feedback on whether activities were helpful
• Messages exchanged with a connected coach
• Personalisation and AI preference settings

This information is used to provide your requested wellbeing features and personal progress tracking.

3.3 Sensitive Personal Information

Certain information you voluntarily enter, including emotional reflections, mood patterns, and personal notes, may be considered sensitive or health-related personal data under applicable privacy laws.

We apply additional protections to this information.

Serene Tide does not intentionally collect medical records, clinical diagnoses, prescriptions, health insurance details, government identification numbers, biometric identifiers, or financial account information.

We do not use your emotional wellbeing information for targeted advertising or sell it to third parties.

3.4 Technical and Device Information

When you access our Services, we may process limited technical information required for functionality, security, and troubleshooting, including:

• Device type and operating system
• Application version
• IP address and basic connection information
• Authentication and security logs
• Technical errors and diagnostic information

3.5 Subscription and Payment Information

If you purchase a subscription, payment processing is handled through the relevant app store or payment provider.

We may receive:

• Subscription plan
• Subscription status
• Purchase identifiers
• Renewal or expiration status
• Transaction confirmation

We use RevenueCat for subscription management.

We do not store your complete credit or debit card details.

3.6 Location, Contacts, Photos, and Microphone

Serene Tide does not collect precise device location, contact lists, or personal photos as part of its currently described functionality.

Voice check-in functionality may be introduced in the future. If microphone or speech recognition access becomes necessary, we will explain the relevant processing and request permissions before enabling the feature.

4. How We Use Your Information

We process personal information for the following purposes:

• Service Delivery: To create accounts, authenticate users, store personal entries, track wellbeing activities, and provide the Services.
• Personalisation: To display mood patterns, emotional progress, relevant activities, and personalised wellbeing insights where enabled.
• AI-Powered Features: To generate optional insights through Ocia, our AI companion, using limited information as described below.
• Coaching Services: To enable communication and selected information sharing with a coach when you voluntarily connect one.
• Subscriptions: To verify subscriptions, manage premium access, and support billing-related inquiries.
• Security: To protect accounts, investigate misuse, maintain platform reliability, and resolve technical issues.
• Communications: To send essential account, security, service, and privacy policy notifications.
• Legal Compliance: To meet applicable regulatory, accounting, and legal obligations.

We do not use private emotional reflections for unrelated marketing purposes.

5. Ocia – Our AI Wellbeing Companion

Serene Tide includes Ocia, an AI-powered companion designed to support emotional self-reflection and wellbeing awareness.

Ocia may provide:

• Emotional pattern insights
• Emotional budget summaries
• Weekly reflections
• Activity recommendations
• Personalised content suggestions

5.1 Information Processed by Ocia

When Personalised Insights is enabled, Ocia may process limited information such as:

• Mood categories and emotional intensity
• Relative timing of mood check-ins
• Task titles
• Titles of content you interacted with
• Whether particular content was helpful

5.2 Information Not Shared With Ocia

The AI processing described here excludes:

• Your name and email address
• Private mood check-in notes
• Thoughts Board entries
• Treasure Box reflections
• Private coach messages

Before task titles are submitted for AI processing, the application removes identifiable information such as email addresses, phone numbers, website links, social media handles, dates, and likely personal names.

5.3 AI Technology Provider

Ocia uses Google's Gemini API, accessed through Serene Tide's server infrastructure.

We do not intentionally log the contents of Ocia AI requests and responses. Under the API configuration described for this service, submitted information is not used to train AI models.

AI processing may involve international data transfers subject to applicable safeguards.

5.4 Your Control Over AI Processing

You can disable Ocia's personalised analysis through:

Profile → Privacy & AI → Personalised Insights

When disabled, Ocia stops processing your information to generate personalised insights.

Ocia provides automated wellbeing suggestions, not clinical assessments, diagnoses, or professional medical advice.

6. Coaching and Connected Professionals

Serene Tide may allow users to connect with independent coaches using an access code.

Connecting with a coach is voluntary.

Information Your Coach May Access

A connected coach may access:

• Mood check-in patterns
• Tasks assigned by the coach
• Completion status of assigned tasks
• Messages exchanged with the coach

Information Your Coach Cannot Access

A connected coach does not receive access to:

• Private Thoughts Board entries
• Treasure Box reflections
• Personal mood check-in notes
• Other private written reflections not expressly shared

You may disconnect from a coach through the available application controls.

Independent coaches, schools, organisations, or practitioners may have their own privacy responsibilities for information they receive. Their handling of shared information may be subject to separate privacy notices and applicable laws.

7. Legal Bases for Processing

Where applicable privacy laws require a legal basis, we process personal information on the following grounds:

• Consent: For optional personalised AI insights, voluntary coaching connections, and processing of sensitive information where explicit consent is required.
• Contractual Necessity: To deliver the Services, manage accounts, and provide subscribed features.
• Legitimate Interests: To maintain security, prevent misuse, resolve technical problems, and improve operational reliability, subject to applicable legal requirements and your rights.
• Legal Obligations: To comply with accounting, taxation, regulatory, and lawful disclosure requirements.

Where consent is required, you may withdraw it through the relevant controls or by contacting us.

8. Sharing and Disclosure of Information

We do not sell personal data.

We share information only when necessary to operate the Services, deliver requested functionality, comply with applicable law, or protect legitimate safety and security interests.

Our service providers include:

• Supabase: Database hosting, authentication, and backend services.
• Google Gemini API: Processing limited information to generate Ocia's personalised AI insights.
• RevenueCat: Subscription status and entitlement management.
• Apple and Google: Application distribution, in-app purchases, and payment processing.

We may also disclose information when legally required, or in connection with a merger, acquisition, restructuring, or transfer of business assets, subject to applicable privacy safeguards.

Service providers are expected to protect personal information and process it only for authorised purposes.

9. International Data Transfers

Mayzalan FZE LLC is registered in the United Arab Emirates, but Serene Tide may use technology providers that process or store information in other countries.

Where required under applicable laws, including the UAE Personal Data Protection Law and relevant international privacy regulations, we implement appropriate safeguards for international transfers.

These may include contractual protections, vendor assessments, and legally recognised transfer mechanisms.

10. Data Retention

We retain personal information only for as long as necessary to provide the Services, maintain account functionality, meet legal obligations, and resolve legitimate disputes.

Generally:

• Account information and personal wellbeing entries are retained while your account remains active.
• When you request account deletion, associated personal data is removed from active systems.
• Residual backup copies are scheduled for deletion within 30 days, subject to technical and legal requirements.
• Certain payment, accounting, or transaction records may be retained longer where legally required or held independently by payment providers.

Where deletion is not immediately possible because of legal obligations, retained information will be restricted to the necessary purpose.

11. Data Security

We use reasonable administrative, technical, and organisational safeguards to protect personal information.

These include:

• Encryption of data during transmission
• Authentication and access controls
• User-level restrictions on access to private records
• Controlled backend infrastructure
• Security monitoring and technical maintenance
• Restricted access to sensitive information

Although we take reasonable steps to protect personal data, no digital service can guarantee absolute security.

Users should protect their login credentials and avoid sharing account access with others.

12. Your Privacy Rights

Depending on your location and applicable privacy laws, including the UAE Personal Data Protection Law, you may have rights to:

• Access personal information held about you
• Request correction of inaccurate information
• Request deletion of personal information
• Withdraw consent for optional processing
• Object to or restrict certain processing
• Request data portability where applicable
• Submit a complaint to a competent data protection authority

Account Deletion

You may request deletion using:

Profile → Delete Account

You may also contact us at contact@mayzalan.com for assistance with privacy-related requests.

We may need to verify your identity before processing certain requests.

13. Cookies and Analytics

Our website and Services may use essential cookies or similar technologies to maintain secure sessions, support authentication, and remember preferences.

We may process limited operational and diagnostic information necessary to maintain application performance.

Serene Tide does not currently use third-party advertising trackers or third-party analytics services for behavioural advertising.

If we introduce optional analytics or marketing technologies in the future, we will update this Privacy Policy and obtain consent where required.

You may manage browser-based cookies through your browser settings.

14. Children's Privacy

Serene Tide is intended for individuals who meet the applicable minimum age requirements in their jurisdiction.

Users under 18 should involve a parent or legal guardian where appropriate.

Where parental consent is legally required, Serene Tide must obtain the necessary authorisation before processing a child's personal information.

If you believe a child has provided personal information without legally required consent, please contact contact@mayzalan.com so that we can investigate and take appropriate action.

15. Medical and Mental Health Disclaimer

Serene Tide is an emotional wellbeing, self-reflection, and personal development platform.

Serene Tide is not a medical, psychiatric, psychological, or emergency response service.

Our Services, including Ocia and wellbeing activities, are not intended to diagnose, treat, cure, or prevent medical or mental health conditions.

AI-generated insights are informational and reflective in nature and should not replace advice from qualified healthcare professionals.

Serene Tide does not continuously monitor user entries and cannot provide emergency intervention.

If you are experiencing a mental health crisis, immediate danger, or a medical emergency, contact your local emergency services or a qualified healthcare professional.

16. Changes to This Privacy Policy

Mayzalan FZE LLC may update this Privacy Policy periodically to reflect:

• Changes to Serene Tide features
• New technology integrations
• Changes to legal or regulatory requirements
• Improvements to our data protection practices

Where changes materially affect your privacy rights, we will provide appropriate notice through our website, application, or registered email address.

The Last Updated date at the beginning of this policy indicates the latest revision.

17. Contact Us

For questions, concerns, data access requests, or privacy-related inquiries, please contact:

We aim to respond to legitimate privacy requests within applicable legal timeframes.

© 2026 Mayzalan FZE LLC. All Rights Reserved.

Serene Tide is a product developed and operated by Mayzalan FZE LLC.